Persuasion

Persuasion means to try and get someone to do something, think a certain way, buy a certain item, etc.

On November 24, 2011 we had a discussion about Persuasion in Advertising. We talked about the 10 different techniques that are used in advertisements. Humor, Macho, Friends, Family, Fun, Nature, Sexy, Cartoon, Celebrity, and Wealth. We also play a game. We paired up and each person got an envelope with 10 strips of paper. Each piece of paper had one technique written on it. We were to take a single strip of paper from our envelope and find an advertisement (or picture) that used the technique written on the piece of paper. After we have found the advertisement that used the technique on the paper, our partners then had to guess which technique was written on the strip of paper. If our partners got the answer right, we put the strip of paper on the table and if they were wrong, we had to put the paper back into the envelope. The first pair to finish emptying both their envelopes win.

The 10 Techniques


Humor - an image or video that makes the people viewing it, laugh.



Macho - Usually men who are strong, tough-looking, and powerful. They might be from the army, cowboys, etc.


Friends -  A group of people having fun, playing games, or hanging out.


Family - Parents playing a board game with their children, eating healthy foods with their family.


Fun - Water Parks, people smiling and laughing, etc


Nature - Forests, flowers, waterfalls, etc


Sexy - Usually females wearing revealing clothing such as bikinis, lingerie.


Cartoon - Using animations instead of real people to attract people's attention.


Celebrity - Famous people such as Drew Barrymore, Eminem, etc.


Wealth - expensive clothing, vehicles, homes, etc.