Monday, November 28, 2011
Rice Krispies: Snap, Crackle & Pop
This advertisement mentions that the Kellogg's brand is promoting their cereal, Rice Krispies. The people who organized this advertisement used 3 persuasion techniques; Humor, Friends, and Cartoon. This ad uses the Cartoon techniques by including Snap, Crackle & Pop, the cartoon mascots of Kellogg's Rice Krispies. This ad used Humor because one of the little girls eating the cereal called Crackle a "She", causing Crackle to worry about what makes him seem like a girl and Snap and Pop teasing him about it. The Friends technique is also used in this ad because a bunch of kids are sitting together, eating cereal, smiling and talking about what they like about the cereal. I believe that the Cartoon technique is the most dominant because when you watch the commercial, Snap, Crackle and Pop stand out the most. I think that this advertisement is pretty effective in persuasion because when the commercial mentioned that "with Snap, Crackle, and Pop, Rice Krispies cereal has the taste that tickles." the proof is when the kids said "Hear that?" "It's Snap and Pop!" "And Crackle. She's cute!" there was a crackling sound coming from the cereal. I think that this cereal commercial would be quite effective with kids. This commercial would be quite effective in persuading kids to ask their parents to buy Kellogg's Rice Krispies cereal.
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